Design leadership
and strategy

With over 25 years of experience in design, I focus on mentoring and managing people and processes, fostering cross-functional synergies and anchoring a strong UX vision at the heart of business strategy.

Design Manager

Building design culture at scale

As Head of Design at Akur8, I played a central role in the company’s hyper-growth, scaling the design team from the ground up as the company grew from 25 to 200 employees.

I specialized in recruiting and mentoring a multidisciplinary team of specialists, establishing professional career paths and rituals that fostered growth.

My focus was on creating a mature environment where designers could thrive at scale.

Team Leader

Scaling impact through DesignOps

Beyond people management, I took ownership of the global delivery strategy to ensure seamless execution across multiple squads.

I spearheaded the creation of our Design System and established scalable hand-off processes between design and engineering.

By implementing robust DesignOps, I transformed design into a strategic business partner, bridging the gap between creative culture and high-growth performance.

UX & CX Principal

Navigating complexity with strategic vision

Today, I focus on high-level strategy for sovereign cloud and secure suites at Thales.

I lead the vision across tribes, shifting from pure UX to a holistic CX approach.

By mapping global service ecosystems and leading Service Design initiatives, I align cross-functional stakeholders – from Engineering to Sales – ensuring that even the most stringent technical environments deliver a world-class, human-centric experience.

Facilitator

Unlocking collective intelligence

Whether supporting C-level executives to align on strategy or bringing Journey Mapping and Blueprints to tech tribes, I act as a catalyst for collaboration.

I leverage graphic facilitation and Design Thinking to bridge the gap between business needs and user mental models, ensuring every project is rooted in genuine Jobs-to-be-Done.